Rich Schefren knows the value of number crunching and the formulas that measure business success. As an accounting major and a graduate of Case Western Reserve University, he learned why the bottom line's important to any business.

With his accounting background and experience gained through work with Arthur Anderson, he developed business acumen. He worked in Anderson's Strategic Planning Division winning awards as he went. There, he saw numbers as a language that represent a firm's sales and profits, or lack thereof.

He took this knowledge into his family's struggling clothing business in the Soho section of New York City. At twenty-two years of age, he began a transformation there, which brought the company into a profit position. With these sales, and profits, soaring, Rich Schefren caught the marketing and entrepreneurial bug.

His next venture was to open a hypnosis center. This soon expanded to multiple locations and millions of dollars in sales within four years. However, something else even more wonderful came out of this business model. Rich began to sell his success strategies to other hypnosis centers in the form of a program of techniques. These program sales took off and Rich realized this would be an even better business opportunity for him. He believed it would provide financially for him and his family while being of great use to other entrepreneurs.

With his financial expertise, retail marketing wisdom, and strategic planning skills Rich Schefren began his internet information products career. With great success in both the offline and online worlds, he knew marketing inside out. It didn't take long for his vision for his online venture to bear fruit. He soon developed partnerships with the top online marketing gurus and things took off even more.

He is President of Strategic Profits, the company he started in 2004. What began as a solo project now employs ten people full-time. He's been an internet coach to some of the biggest names in the internet-marketing world. Strategic Profits originated out of Rich's desire to share what he learned with struggling, hard-working internet marketers. He knew he could help them avoid the pitfalls that so easily stop some businesses in their tracks.

Strategic Partners exists to show internet marketers the way to a growing, profitable business while still allowing its operators time to enjoy other important things in life. Rich Schefren saw all too often, people who entered the internet business toiling long hours for little profit, just as they did in their previous jobs. He formed Strategic Partners to help them avoid this trap in their internet careers.

HE applies the principles and techniques he teaches to others, to his own life. His business success allows him the lifestyle he desires, being with, and doing things with those he loves. Rich Schefren enjoys life in sunny Florida with his wife and their two daughters.