Brand and Brand Identity are terms that are often banded about in business, but wait, how many individuals actually understand what this means? We believed it might be useful to give you an introduction to the reasons for brand identity, its main elements and the ways to have a strong brand name.
Precisely what ARE THE Primary FUNCTIONS OF A BRAND IDENTITY?
Navigation – to allow your business to stand out from your rivals. To assist clients in directing the large array of competition and select you out.
Reassurance – to provide confidence to clients that they can be doing the best choice in selecting your company by communicating the quality of your service or item.
Engagement – to help customers to identify with your company through the use of imagery and message. Without engagement your product or service will only compete on price.
WHAT ARE THE CORE Components?
A brand name is made up of a series of visual items which form a system. The potency of the system is in developing a visual language that is easy for a customer to comprehend, which makes it simple for the business to convey their message and values.
When coming up with a brand identity it is important to have mastery of all of the individual core elements to be able to be combined right into a powerful visual language for your business. The achievements of the brand identity may succeed or fail on the persistence and excellence of the elements and how they are used.
APPROACH TO DESIGNING A BRAND IDENTITY
It is very important understand the commercial and academic reasons for a powerful brand identity and it is structure. Just how many businesses and designers make choices purely based on conceptual reasons?
Our own experience in creating and combining all of the core elements of a brand identity let us create strong brand identities which provide navigation, reassurance and engagement into their target markets. To find out more check out http://designandi.co.uk.
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