Rich Schefren is an entrepreneur with an education in accountancy and strategic planning. He has a proven track record of business development and marketing excellence.
He has set out to cultivate experts from both direct response and also Internet marketing. These include: Jay Abraham, Dan Kennedy, John Carlton, Alex Mandossian, Stephen Pierce, and Yanik Silver.
Schefren brought something new to the Internet marketing business, which had hitherto been compared to the ‘old wild west.’ Where others had learned by experimentation tricks and fancy ways to apply direct marketing tactics to the on-line world, few knew how to run their businesses and enjoy quality time at home with their families. This was somewhat ironic since many of these Internet marketers were working out of bedroom, home-offices!
Using the skills he had developed as an entrepreneur; as someone trained in therapy; and with the valuable experience from Arthur Anderson, Shefren was able to rapidly help Internet marketers become better organized, more profitable, and have more leisure time.
In 2004 Schefren formalized his consulting business by launching Strategic Profits, whose target market is currently Internet marketers.
Working as both an Internet marketer, and a consultant to Internet marketers has enabled Rich Schefren to identify all of the problems those who wish to market on-line face. Importantly he discovered that it may not be the marketing itself that causes Internet businesses to fail, but rather that people start out believing that they must create everything themselves.
It’s beyond doubt that Rich Schefren is a highly intelligent and skilled entrepreneur. He applies the principles and techniques he teaches to others, to his own life. His business success allows him the lifestyle he desires, being with, and doing things with those he loves. Rich Schefren enjoys life in sunny Florida with his wife and their two daughters.
