In the last issue we mention about utilizing Facebook Groups for your business. Today, we will be talking about the right ways to connect with people on Facebook.
Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to take into account when dealing with people.Each application should be meticulously studied. However you use Facebook, whether for personal or business purposes, bear in mind that your actions online, while not all, can have a big impression within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. You will also find some that rant about their bosses, spouses or in-laws online.
Listed below are just a handful of things you should consider when you’re dealing with your Fans and Friends on Facebook.
Know What’s Private And Keep It That Way
This may sound obvious already but it’s no longer unusual that a large number of people on Facebook forget this. The interaction and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to jeopardize you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that nasty remark that’s supposed to be an inside joke among your buds worth the false impression by your business contacts? Remember, the Internet is forever. Your personal or professional contacts may see these at some point if not today. If you openly let others know about private things in your life, imagine the embarrassment and even discredit that you could earn.
When Using Facebook for Business, Stop Publishing those Game Updates
Unless you’re in middle school, getting those cluttered game updates will tend to frustrate prospective customers. If you admit that you play these games, well, at least don’t have the updates posted on your wall. To you, it may seem like guilty pleasure. But for your potential customers, these may label you as unprofessional or even irresponsible. That’s a big no-no when you’re trying to develop sound integrity online.
- Stop Text Posting or Posting when it’s not necessary
‘Prty lst nyt ws frikin awesme!!!’ doesn’t look so good in your business page, does it? Some people may forget that all the characters are at your fingertips and besides, you have a relatively longer character limit, so make use of them accordingly. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same goes for drunk posting, posting gibberish or something too vague. If what’s on your mind isn’t really helpful to your potential customers, resist the urge to post it. Although all Facebook users have the freedom to say all sorts of things they like, this thing can also be very bothersome to many people over the long run. Annoyance is not the sentiment you want to conjure up in people.
- Choose Contacts Wisely
You must remember that all news and information posted will appear on their wall. Their other Facebook friends can even see these posts in many occasions. With this, you’d want to only add people who might be curious to your offer. Choose direct contacts if possible. You only have a 5,000 limit for contacts after all. If you’re running a Facebook page for business reasons, you shouldn’t be too quick in approving friend requests. It would be best if you examine them first. It is unethical to befriend everyone and then de-friend them later on.
Make sure you look for your next issue soon. We are going to talk about using Facebook to provide value to your prospects and customers.